Partner with
Upstream Vacations
Northwest Michigan's premier cohosting team. Founded by local owners who operate top 1% properties. We move the needle where it matters most: Hospitality, Revenue Management, and Marketing.
What you can expect
We'll Make You Money
Increasing revenue isn't about chasing the highest nightly rate. It's about building systems that perform consistently across seasons. We optimize pricing, positioning, and presentation to maximize your annual return.
We'll Do The Work
Our clients don't just step back, they relax knowing their property is in good hands. We run the day-to-day so you can focus on what matters. Hospitality, maintenance coordination, guest communication, all handled.
We'll Protect Your Property
Your property deserves more than basic oversight. We focus on attracting the right guests, setting clear expectations, and maintaining your home like it's our own. Quality stays protect your investment.
"What stood out most was how invested Luke was in the outcome. He was thoughtful, responsive, and clearly cared about getting it right. The results speak for themselves."
Real properties, real numbers
No hypotheticals. These are actual revenue outcomes from owners who partnered with Upstream.
Seven Pines Chalet
30A Seacrest Knights
What working with us looks like
Start with a Strategy Call
We learn about your property, your goals, and how hands-off you want to be. This gives us the foundation to build a plan that fits your situation, not a one-size-fits-all template.
We Tailor Your Optimization Plan
Before we ever step inside the home, we create a clear plan for setup, design, and optimization. You know exactly what we'll do and why before any work begins.
We Implement With Precision
When we visit the property, we execute the plan. Layout, amenities, photography, listing optimization, operational details. Everything dialed in from day one.
We Grow Your Revenue
With the foundation in place, we manage hospitality, revenue, marketing, and maintenance coordination. You stay informed. We stay focused on results.
Three areas that directly
impact your bottom line
Hospitality
We treat every guest as our own. Five-star communication, thoughtful touches, and a seamless experience from inquiry to checkout that drives repeat bookings and glowing reviews.
Revenue Management
Dynamic pricing, data-driven insights, and local expertise to ensure your property earns top dollar in peak season and stays competitive year-round.
Marketing
Professional photography, compelling storytelling, and strategic social presence that make your home stand out and book faster in a crowded market.
Meet the Founders
Michigan-based hosts with proven track records managing top-performing vacation rentals.
Luke Miller
Seasoned real estate investor with experience dating back to 2008. Focused on short-term rental strategy, revenue optimization, and building systems that scale.
Tyler Kostich
Dedicated STR investor and hospitality specialist focused exclusively on creating exceptional guest experiences and maintaining properties at the highest standard.
Frequently asked
Cohosting is a partnership. You retain ownership of the listing and receive payouts directly, while we handle the operational heavy lifting. Full property management typically means the PM controls the listing and takes a larger cut. We believe the cohosting model gives you better results and more control.
Yes. Many of our clients come to us after managing their own property. We step in to take the workload off your plate while applying the operational and marketing expertise that moves the revenue needle.
As involved as you want to be, but not required to be involved day-to-day. Our goal is hands-off ownership with full transparency. You get regular updates and visibility into performance without having to run operations.
Every property is different. Pricing depends on the scope of services and the needs of the home. We'll walk through everything transparently on the strategy call so there are no surprises.
Start with a conversation. We'll learn about your property, your goals, and walk through what working together would look like. No commitment, just clarity.
Ready to see if we're
a good fit?
Fill out the form below and we'll be in touch to schedule your strategy call.